The appointment of Lily Wecker follows the opening of Aethos London Shoreditch, the brand’s largest destination and new UK flagship, and anticipates the opening of Aethos Mallorca. She will spearhead Aethos’s global expansion across Europe, Americas and Asia, advancing its mission to redefine hospitality through authentic human connections. With a career spanning consulting, investment, and global hotel operations, Wecker brings a unique perspective to the company. Benjamin Habbel, Co-Founder and Chairman of Aethos, commented: “Lily brings deep expertise in luxury hospitality, growth and development, and a true passion for building meaningful connections – all perfectly aligned with our vision for Aethos. Aethos currently operates destinations and member clubs in London, Lisbon, Ericeira, Mallorca, Milan, Monterosa, Saragano, Sardinia, and Corsica.