Elevate Group eyeing Asia expansion says CEOnews by Yves Le Marquand October 3, 2025 Print this pageElevate Aviation Group is doubling down on Asia, earmarking South Korea as its centre of operations for the continent. PJS is acting as Elevate’s ambassador and in-market agent in South Korea. Speaking at the time, Randy McKinney, president and chief financial officer of Elevate Aviation Group, said: “The introduction of the Challenger 650 is the first step in a large-scale capital investment program in Asia-Pacific, a region we view as an important and growing market.”For Elevate, South Korea offers more than convenience. In PJS Korea, it has already launched its charter brokerage, this will be followed by managed aircraft, membership programmes and eventually full aircraft management for local clients. While the timeline remains market-driven — “you can’t push a rope,” Raiff said — he confirmed that Elevate’s long-term goal is to replicate its fully integrated model in Asia.