The proposed development, on the corner of London Road and Pavilion Drive, currently operates as a car sales site. It is adjacent to a terrace of five traditional two-storey shopfronts known for their uniform gabled roofs and bay windows. Despite the council’s need for new housing, the application drew objections from both residents and planning officers. The council’s design officer issued a scathing assessment, saying the proposal failed to respond to the architectural character of the adjacent terrace. I hope the developers will come back with a much-improved proposal soon.”Anne Jones, cabinet member for housing and planning, added “The council is keen to support good-quality new housing development.