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EXCLUSIVE: Nivea Unites With Juicy Couture to Celebrate the Relaunch of Its Essentially Enriched Body Lotion
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WWD
Beiersdorf brand Nivea is turning back time in a new partnership with beloved Y2K clothing brand Juicy Couture.
The kitschy campaign, nicknamed “Skin Like Velour,” will be brought to life with the help of social media stars Gabby Windey, Delaney Rowe and Leilani Green.
“As Nivea is a brand with an iconic heritage, we’re creating a fun, nostalgic way to experience the product’s incredible feel through our collaboration with another iconic brand, Juicy Couture.”You May Also LikeNivea x Juicy Couture “Skin Like Velour” collection.
“Juicy Couture has always championed bold style and individuality, and this partnership with Nivea brings that same energy into the beauty space.
The limited-edition collection includes a velour beauty bag and mini lotion.