The supermarket chain has partnered with the perinatal mental health charity PANDAS Foundation. It will be launching on-pack mental health messaging across its Mamia Sensitive and Extra Sensitive baby wipes to offer support to parents who may be struggling, as well as a signpost to services that can help. The messaging that will be seen on the packaging includes common signs of perinatal mental illness, such as low mood, anxiety and tearfulness. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Mental health struggles in parenthood are more common than many realise – but they’re not always easy to talk about. “We’re proud to partner with Aldi to help ensure no parent feels alone, from pregnancy through to early parenthood and beyond.