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Does Prabhas's 'The Raja Saab' have no OTT buyers?
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NewsBytes
The digital rights deal for Prabhas 's upcoming film, The Raja Saab, is yet to be finalized.
According to sources close to the project, via OTT Play, leading streaming platforms are not willing to pay a hefty amount for this horror-comedy film, which has a predominantly Telugu flavor.
Budget concerns Top platforms are not in the mood to splurge The production team of The Raja Saab has reportedly spent around ₹400cr on the film.
However, top streaming platforms are playing hardball, hoping to negotiate a lower price as the makers grow desperate.
Marketing strategy Makers released trailer to keep film in public consciousness The makers of The Raja Saab recently released the film's trailer to keep it in public consciousness.