Big Brother often described him as the man that loves winning, and indeed he won, until the night he lost everything. By removing him outright Big Brother denied audiences the chance to watch Faith either redeem himself or implode further. Big Brother has always preached zero tolerance but never applied it with absolute consistency. It was as though Big Brother made an example of him not for what he did but for what his punishment would symbolize. Faith’s disqualification may sting but it carries a lesson far beyond the Big Brother house.