Swan Hellenic has announced the appointment of Preston Caddell as Sales Director for the U.S. Central Region. In his new role, Caddell will spearhead sales initiatives across the Central U.S., developing key relationships with travel partners and supporting the company’s continued expansion in the American market. “Caddell’s deep expertise in luxury and expedition cruising, combined with his proven track record of building strong industry partnerships, makes him a tremendous asset to our team,” said Lisette Martinez, senior director NAM Sales at Swan Hellenic. Throughout his career, he has built a reputation for driving growth, strengthening partnerships and expanding brand presence across North America. Swan Hellenic added that Caddell, who is bilingual in English and Spanish, brings deep expertise in both shipboard operations and expedition sales, positioning him to support Swan Hellenic in delivering authentic cultural expedition experiences.