Tourism Northern Ireland recently hosted a celebration event in Derry for businesses in its Embrace a Giant Spirit Experience Portfolio. The event, held at The Guildhall, was part of Tourism and Hospitality Week 2025 and brought together more than 40 tourism businesses from the programme. (Image: Supplied)Maria McAlister, interim experience brand development manager at Tourism NI, said: "We were delighted to celebrate with key members of our tourism experience industry as part of Tourism and Hospitality Week. The Embrace a Giant Spirit Experience Portfolio was launched in spring 2023 and now includes more than 100 businesses. It is an ongoing developmental programme aimed at increasing commercial skills, increasing revenue, and enhancing experiences within the context of the Northern Ireland tourism brand.