BATON ROUGE - The Downtown Development District and the Small Business Development Center at LSU aim to strengthen downtown Baton Rouge by offering free Friday consultations to local businesses aiming to grow or start in the area. Organization leaders say they want to help current businesses while also supporting new entrepreneurs in shaping the future of downtown Baton Rouge. Whitney Hoffman Sayal, the Executive Director of the Downtown Development District, said. The overall goal is to create a sustainable downtown, which organizers believe can benefit all of Baton Rouge. So anything along there can be successful in Baton Rouge if the person's willing to commit and devote their time and their effort to it," McCloskey said.