Launched in May 2024 by the African Development Bank Group (AfDB) and Mastercard, the Mobilizing Access to the Digital Economy (MADE) Alliance in Africa focuses on providing more than 100 million individuals and businesses across Africa access to critical services by 2034. By leveraging public-private partnerships, the MADE Alliance represents a significant effort to foster economic growth, poverty reduction and digital inclusion throughout Africa. Focusing on inclusive innovations meant to unlock economic potential and expand digital access, Mastercard plays a key role in the alliance. Using Community Pass, the company provides farmers across Nigeria, Kenya and Tanzania with digital identities and access to vital tools and services. Women, Poverty and the Future of Inclusive GrowthThe MADE Alliance also tackles gendered poverty by focusing on women’s economic empowerment.