It’s telling that, nearly 20 years after production of the 35mm Hasselblad XPan film camera ended, Fujifilm’s exceptional GFX100RF fixed lens medium format digital camera pays homage with this panoramic 65:24 aspect ratio setting. Hasselblad’s first-ever 35mm camera, the XPan, was launched in August 1998. The camera’s frame counter also went in reverse. Get the Digital Camera World Newsletter The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox! The updated XPan II model arrived in April 2003 and it was sold in Japan as the Fujifilm TX-2.