New Delhi, October 3 (IANS): Mahindra and Mahindra on Friday launched the new 'Thar 2025' starting at Rs 9.99 Lakh (ex-showroom), with new design elements, advanced comfort features and smart technology integration for better urban commute. "This Iconic SUV is engineered to redefine urban commuting and elevate rugged weekend adventures," the automobile manufacturer said in a statement. The ‘Thar’ brand has garnered a dedicated community of over 3 lakh passionate owners. “Over the years, Thar has become more than just an SUV — it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. Door-mounted power windows and a rear-view camera provide ease of driving, and the internally operated fuel lid ensures hassle-free refuelling, the company said.