NewsBy Miona MadsenJennie Baernreuther, the former managing director of Glenturret Distillery, has founded Baern Consulting to help brands navigate the drinks industry. Baern Consulting has been established to help brands navigate the increasingly complex and competitive trading environments of the global drinks industry by providing tailored strategic commercial expertise. Baern collaborates with beverage brands and businesses to help them scale successfully, enter new markets, and accelerate profitable growth. Baernreuther, director of Baern Consulting, explained: “I founded Baern after recognising a real demand for business consulting tailored to the drinks industry. In addition to her new consultancy, she also serves as a board member of The Drinks Trust, advocating for people and sustainability within the industry.