Malaysians have long trusted Japanese skincare for its no-nonsense formulas and real results, and Hada Labo has led the way as Japan’s No.1 lotion brand for 17 years. Now, the brand is stepping up with its upgraded Premium Whitening range, powered by cutting-edge Japanese technology and officially Halal-certified. With this move, Hada Labo isn’t just launching another whitening range – it’s setting a new benchmark: proving that Japanese innovation can adapt to local cultural needs without compromise. “Malaysian women deserve to feel confident in their skincare choices, both in performance and in trust,” shared Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia. The upgraded Hada Labo Premium Whitening range, priced from RM39.90 to RM95, is now available at Watsons, Guardian, and major pharmacies nationwide, as well as online at Shopee, TikTok Shop, and Lazada.