Rumors about cash rental rates may be quite different from the actual rates, especially in a rapidly changing market. Former Kansas State University ag economist Kevin Dhuyvetter said: “In areas where there is sufficient cash renting, the prevailing cash rent should provide an approximation of the appropriate measure of fair rent. “Furthermore,” he added, “publicly reported cash rental rates often represent a relatively wide geographical region and, thus, may not reflect local conditions.”2. The approach is to calculate cash rent by comparing it to the potential return of a crop-share lease. Flexible Cash RentThis method adds flexibility to cash rental rates.