The insurance industry can benefit from social mediaSocial media can be a powerful tool for consumers and businesses alike. For the insurance industry, social media can be quite important to maintaining credibility. A social media presence could help make insurers seem more personable to the people they are trying to sell products to. A recent study from Accenture shows that potential customers are beginning to rely more heavily on reviews and opinions they find on social media sites when they are looking for insurance coverage. Approximately 48% of people looking to purchase insurance base their decisions on comments they find on social media sites like Facebook.