The insurance industry has long been wrestling with ways to engage and retain customers. Like any business, insurance companies have to evolve with changing times and the way that consumers interact with one another and how they choose to interact with companies. Throughout the insurance industry, companies are beginning to adopt new business strategies that are based on the use of new technology. Social networks, telematics, and service-oriented architectures are helping transform the insurance industry. These platforms provide insurers with the ability to shrug off their faceless visage and become more personable entities that people can actually connect with.