The approach is designed to accelerate adoption of regenerative agriculture practices on farms and throughout the supply chain. History of Investment in AgriculturePepsiCo has a long history of investing in sustainable farming practices. In 2021, PepsiCo launched Positive Agriculture with the goal of scaling regenerative farming practices across 7 million acres by 2030. Unilever has similar corporate goals, with a commitment to roll out regenerative ag practices across about 2.5 million acres by 2030. "Regenerative agriculture is a big part of how we're building a stronger, more resilient supply chain and food system ..." said Kristina Friedman, head of sustainability for Unilever North America.