Atturo Tire Corp. is focused on expanding its dealer base and introducing the Atturo brand to more consumers, says Michael Mathis, the company’s president. Mathis: My assessment of the consumer tire market is that it has slowed down modestly. Sports marketing is a part of our overall strategy and helps elevate the Atturo brand by placing it alongside other nationally recognized premium brands. This helps identify them as an authorized Atturo dealer and drives traffic to them from consumers searching for Atturo tires in their area. Atturo remains focused on expanding our dealer base, adding new sizes and introducing the Atturo brand name to more consumers.