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Gaining Traction: What's Driving the R/T Segment's Climb
['Mike Manges']
Home | Modern Tire Dealer
Steven Liu, vice president, product development, American Tire Distributors Inc., says the R/T segment is growing because of the “versatility an R/T tire brings to the table.
“No official data shows whether or not the R/T segment is bigger than the other product segments” in the LT category “in terms of volume,” Liu notes.
“While the A/T and R/T segments are currently close in volume, the R/T market is quickly catching up and in many cases outpacing A/T growth.
“While the R/T market currently isn’t larger than the H/T and A/T segments, its growth rate surpasses both.
While A/T tires still lead in overall volume, R/T tires are one of the fastest-growing segments.
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