In other words, marketing is attempting to control the future, shifting price risk and/or locking in gains. Why This Is ImportantInventory management and marketing decisions may determine the difference between good farmers and great farmers. Editor’s Note: If you have any questions on this Perspective, feel free to contact Bryan Doherty at Total Farm Marketing: (800) 334-9779. Total Farm Marketing and TFM refer to Stewart-Peterson Group Inc., Stewart-Peterson Inc., and SP Risk Services LLC. As a senior market advisor and vice president of brokerage solutions, Doherty lives and breathes farm marketing.