Sales for physical book subscription sales surged 264% in 2024, and more than half of book shops are selling globally, according to data from Shopify. Selling surprise in an age of predictabilityFor Carl Matheson and Kate Blazeska of the Australia-based book subscription service Book Box, curation isn't just business, it's personal. Growth is a marathon, not a sprintWhen a micro-influencer posted about Book Box on TikTok, it exploded to 100,000 views overnight. For book subscription businesses, the pandemic accelerated everything, forcing readers online and building trust in digital commerce. Book Box built a private Facebook group where they share behind-the-scenes content and get customer feedback.