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New flavours won’t cut it: Inside Magnum Co’s innovation playbook
['Flora Southey']
DairyReporter.com
That’s when Unilever’s ice cream business, the biggest in the world, is expected to split off to become an independent, standalone company.
It feels like The Magnum Ice Cream Company (TMICC) is itching to cut that cord loose.
But impact on ice cream should be lower than on “munching” snacks, since ice cream is more closely associated with special occasions – and has a wider calorie range.
Amid growing GLP-1 uptake, TMICC’s ice cream portfolio has also been leaning into sugar-reduced, high-protein, and portion-controlled innovations.
All this is expected to move the ice cream business towards its 3-5% growth target, with greater focus on volume than price.
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