It also called on the government to set legally binding targets to increase the proportion of British food eaten in Britain. “This practical support and insight will help better look after soils, protect nature, and reduce the farm’s carbon footprint to improve resilience while delivering the best quality British food,” they said. Environmental monitoring and digital tools to help farms implement regenerative practices, improve resilience, and reduce carbon footprints. M&S’s strategy integrates animal welfare, regenerative farming, and AI-led monitoring systems in new industry standards for beef and milk products. Farmer headwinds ‘coming from all fronts’British farmers are “increasingly fed up”, said Alex Freudmann, head of M&S Food, at the launch of the new programme.