For example, Nestlé’s Nestcafé surpassed its 2025 regenerative ag goal a year early, by sourcing 32% of its coffee from farmers implementing regenerative agriculture practices in 2024. Regen ag: From climate to business sustainabilityKlim, which recently entered the UK market and also operates in Germany, Poland, Czech Republic, and Slovakia, wants to shift the regen ag conversation from climate to capital. Soil health is one of the key paradigms in regenerative ag – and for Gerlach, soil is ‘the most important asset on the planet’. “And if the story would end here, then it would be very surprising if any food company would act,” Gerlach said. Overall, appealing to producers’ own aims is what ensures their positive involvement in the regenerative ag transition.