But providing insight into how plant-based drinks are made and what makes them healthy could change these perceptions, the study suggests. From plant-based to cow-freePlant-based may be the biggest and most familiar alt dairy category, but animal-free dairy – particularly ingredients and products derived through precision fermentation – has also been gathering pace in recent years. And hybrid dairy – a category that combines traditional dairy and non-animal ingredients – is also experiencing a revival. In the UK, Kerry Dairy Ireland released the UK’s hybrid range, comprising, milk, butter and cheese alternatives that blend oat and dairy. Hear from manufacturers, policy advisors and behavior change experts about how the dairy alternatives category is shaping up today: and what are the regulatory, consumer and market factors that will define its future.