When are Tesco, Morrisons, Sainsbury's, Aldi & Lidl toy sales in 2025? Stores like Asda, Tesco, Morrisons, Sainsbury's, Aldi and Lidl all have special events in the lead up to Christmas. ‌TescoTesco's toy sale is already well underway - but shoppers still have a few weeks left to take advantage. According to Christmas Countdown, the supermarket often sticks to October dates for its big toy sale, and 2025 is no exception. After that, the festive catalogue (which has every item included in the Wooden Toy Event) revealed more upcoming SpecialBuy toy deals, including spotlights on Bluey, Disney and more during October and November.