Indian software company Zoho launched its Ulaa browser in May 2023. The "privacy-first" browser is now at the top of Apple's App Store charts under the "Utilities" section, beating Google Chrome , which now holds the second spot. The success of Ulaa comes after the popularity of Zoho's messaging app Arattai as a homegrown alternative to WhatsApp. Browser capabilities Browser comes with Ulaa sync option Ulaa offers a range of features, including the Ulaa Sync option that lets users carry bookmarks, saved passwords, browsing history, and other settings across devices. Security measures It has built-in ad blocker and password manager Ulaa comes with a built-in ad blocker that prevents trackers from collecting data and blocks pop-ups, deceptive adverts, fingerprinting, and malware.