DelisShop delis have largely slipped under the radar in discussions of the VAT cut. Anyone who enjoys the odd chicken fillet roll will be well aware of the rise in prices in recent years. So will a VAT cut for delis mean consumers will see a drop in the price of their chicken fillet roll or other deli treats? Speaking to The Journal, Finbarr Filan, chair of the small business association ISME, said the VAT cut would merely enable shops to stay open and keep doing business. The government keep putting up the costs on businesses… The vast majority of small businesses are just about breaking even, and there’s no place for them to go any more,” he said.