End backward, outdated Sunday trading laws! Open Sundays, the voice of consumers and retailers united for reform, urges the government to seize this moment and liberalise Sunday trading now. During the London 2012 Olympics, to encourage further tourist spending, the government suspended Sunday trading laws for eight consecutive weekends. Modern Britons juggle demanding schedules – shift work, childcare and weekend errands – that don’t align with the 1994 law’s rigid framework. Introduce a Sunday Trading (Modernisation) Bill in the next King’s Speech, piloting full-day trials in select regions.