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Green is good: How has Blank Street taken over London?
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City AM
Green is good: How has Blank Street taken over London?
Credit: Blank streetGiven the ubiquity of Blank Street’s pastel green branding across the capital, it is almost surprising to think the New York-based company only opened its first London shop in the summer of 2022.
Blank Street came along at the right time, with the right aesthetic, for a generation eager to enjoy ‘Instagrammable’ treats.
Read more Nespresso cuts over 200 UK jobs amid store closuresCrucially, Blank street nailed its timing on the post-pandemic matcha boom.
But that’s our mindset for growth: With every new store, are we able to up the Blank Street experience one notch higher?”“People are coming from blank street experience,” Lladó said.