On 1st October 2021 during Paris Fashion Week, LUXURY CONNECT AFRICA held its annual African Luxury Heritage Awards, which recognises the outstanding contribution of African luxury brands and designers to the creative and business spheres of the African luxury economy. The Award for “African Luxury Heritage Brand of the Year 2021” was given to the women’s and men’s ready-to-wear designer Laduma Ngxokolo who created the brand Maxhosa in 2011 to celebrate the centuries-old creative and cultural heritage of his Xhosa origin. It is through African fashion that Africa’s rich regal culture has been represented over the ages, demonstrating both African heritage and luxury. The recipients of today’s award have not only demonstrated excellence in their craft but are the embodiment of luxury heritage in fashion. African Luxury Heritage Awards is proudly supported by the Embassy of South Africa in France in its mission to promote South Africa and Africa’s fashion excellence in the fashion industry.