The music video for the lead single, “The Fate of Ophelia,” the album’s first track, will be released on Sunday (Oct. 5) at 7 p.m. eastern time. The Life of a Showgirl comes following a time of significant change in Swift’s life. Then at the end of August, just weeks after confirming the new record, Swift and Kelce revealed they’re engaged, two years after the power couple started dating. Between significant hype and several collectible physical versions shared already, The Life of a Showgirl is poised to boast similar figures. Hundreds of Target stores around the country also open their doors at midnight tonight to sell copies of Swift’s album.