Using this evidence-based strategy ensures decisions are consistent and credible, reinforcing Malta’s international reputation for long-term cultural vision. The success of the Malta International Contemporary Art Space (MICAS) demonstrates what can be achieved with long-term vision. If the Malta Tourism Authority is to fund culture, support should be systematic and aligned with cultural policy, acknowledging the groundwork already done by Arts Council Malta. These choices will shape not only Malta’s cultural landscape but also how the country is seen and heard globally. Culture is what we fund and, in Malta, the choice is ours.