But in the U.S., Jubensha — a character-driven mystery game that began taking off just a decade ago — has flown almost entirely under the radar. That’s beginning to change, thanks to Rabbit Hole Recreation Services, a Louisville-based entertainment company launched in 2018. Known for its three elaborate escape rooms, Rabbit Hole recently expanded its offerings in January by opening the country's first dedicated Jubensha venue: Studio 五. While Jubensha games in China typically rely on paper scripts and minimal staging, Rabbit Hole saw an opportunity to elevate the format. The new location will triple its operational footprint, including new escape rooms and a dedicated Jubensha area.