Know Your Enemy: The Entrepreneurial Ethic Know Your Enemy: The Entrepreneurial Ethic Matt and Sam talk to historian Erik Baker about his new book, Make Your Own Job: How the Entrepreneurial Work Ethic Exhausted America. Know Your Enemy is a podcast about the American right co-hosted by Matthew Sitman and Sam Adler-Bell. This is a fascinating episode that takes up figures that the podcast has covered before—the Koch brothers, Austrian economists like Ludwig von Mises and Friedrich Hayek, and others—but from a different angle: the entrepreneurial work ethic. What are the historical and even spiritual sources of the entrepreneurial work ethic, and what ideological needs does it serve for bosses and managers? In what ways did the entrepreneurial work ethic serve U.S. aims during the Cold War?