One person who did unlock serious money was Paul Rider, who raised more than £1 million from a series of wealthy Christian investors to develop his Christian dating app SALT. Mr Coulter often warns high-net-worth Christians that they could lose their money fast in the church world: “Just because someone’s Christian doesn’t make them a good businessperson.” Sarah Ford, who runs the Christian philanthropy platform JustSow, finds that the wealthy Christians she knows tend to “enjoy relational, collaborative giving”.