What is the Role of Social Media in Modern Sudanese Diplomacy? Social media plays a crucial role in modern Sudanese diplomacy by facilitating direct communication between the government and the public, as well as enhancing international engagement. Sudan faces significant challenges in utilizing social media for diplomacy, primarily due to limited internet access and government censorship. Sudanese diplomatic entities utilize targeted social media campaigns, community engagement, and information dissemination to connect with Sudanese citizens abroad. What tools and techniques can enhance social media engagement in diplomacy?