Norwood raised eyebrows in September 2025 after her creator, Eline Van der Velden, claimed during a Zurich Summit panel that her AI talent studio is in talks with a number of talent agents. Van der Velden’s comments ignited backlash, leading to multiple celebrities and SAG-AFTRA speaking out against Norwood and the use of AI actors. “To those who have expressed anger over the creation of my AI character, Tilly Norwood, she is not a replacement for a human being, but a creative work – a piece of art.