Their central prescription seemed innocuous: For an increasingly populous planet to thrive, wealthy nations should eat less meat and more plants. Most Read from BloombergBut soon after publication, the report from the EAT-Lancet Commission became a lightning rod. The authors were subjected to threats, accused of elitism and targeted in social media campaigns backed by the meat industry. Some policymakers embraced its recommendations, while others, particularly in the US, dismissed it as a “woke” attempt to take away meat from people’s plates. The commission’s so-called “planetary health diet” resembles the Mediterranean diet and other traditional ones around the world, with recommendations presented as ranges that allow flexibility, according to Willett.