So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular. With family budgets tight now, those pop-up costume stores are less-affordable to some; and many funsters are imagination-challenged. — Sell Halloween Safety Tips, PSA-sounding commercials. It’s a low-price way to give new advertisers a taste, and another way for existing advertisers to show-up. Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet.