For the past 20 years, residents of Abuja have had the opportunity to patronize businesses from across the country and the world through the Abuja International Trade Fair (AITR). He said the company has been using advertisements through TV stations and social media to make its customers in Abuja know they are in the fair. He also urged the organisers to do more advertising because a lot of people don’t know that the trade fair is ongoing. A food vendor, Tolu Williams, said she chose to participate in the trade fair because it brings together different people and goods. “My excitement about the trade fair is that it gives us an opportunity to encourage locally made products.