VISIT Worcestershire, in partnership with Worcestershire County Council, has launched a new round of specialist one to one business consultancy designed specifically for the tourism sector. This latest phase of free business support builds on the success of previous programmes, which have helped 97 small to medium-sized tourism businesses across the county over the past four years. Tourism businesses are now invited to get expert hands-on support on key areas such as team development, marketing, and business growth. Coun Alan Amos, cabinet member with responsibility for business and skills at Worcestershire County Council, said: “Tourism plays a vital role in Worcestershire’s economy, supporting jobs, local pride, and year-round activity. Giving businesses the support they need to improve and adapt is key to long-term success.