Meta will begin using conversations with its Meta AI assistant on Facebook and Instagram to personalize ads and contentThere is no opt-outConversations in WhatsApp won't be used for ads for nowTalking to the Meta AI chatbot on Facebook or Instagram will start influencing the kind of ads and other content you see in a few months. The tech giant announced that the plan to use your interactions with the AI assistant to adjust what you see will begin on December 16. And the only way to not have Meta AI use your data is to avoid interacting with the chatbot. Meta AI marketingOn the other hand, it's probable that only a few users are still under the illusion that their online experience is purely organic. But, if you don't want Meta AI to decide the kind of ads you see, you'll want to ask elsewhere for ideas about your next purchase.