The new World of Flight is Jordan Brand’s sixth flagship retail location and the first in an ambitious plan to grow the Jordan Brand retail experience in the U.S., with additional World of Flight locations planned in key cities across the country. World of Flight Philadelphia represents Jordan Brand’s pinnacle retail concept, designed to showcase premium Jordan Brand product collections, styling, storytelling and experiences in a warm, soulful space rooted in Jordan’s history as a brand of flight. The new World of Flight is Jordan Brand’s sixth flagship retail location and the first in an ambitious plan to grow the Jordan Brand retail experience in the U.S., with additional World of Flight locations planned in key cities across the country. World of Flight is a direct portal to our brand and represents the pinnacle of basketball culture,” says Sarah Mensah, President, Jordan Brand. Michael Jordan played the final game of his NBA career in Philadelphia in 2003; Jordan Brand co-founder Larry Miller was born and raised there; and Jordan Brand athletes Jalen Hurts and Jared McCain proudly represent the city on the national stage.