But Lively’s business ventures do not stop at the big screen — she also has two beverage lines: Betty Buzz and Betty Booze. For the festivities, Lively opted for peekaboo lace co-ords that featured a “cheugy” detail — and it’s the kind of silhouette you might see on some Upper East Siders circa 2007. Blake’s “Cheugy” PeplumFor the Betty Booze event, Lively wore a cherry red set from Elie Saab. She finished off the peekaboo lace look with a strappy pair of heels in the same cherry red hue. And in a Sept. 29 Instagram photo dump, Lively seemed to take some inspiration from her iconic character’s jewelry box.