The Brief Amazon Grocery, Amazon’s newest private label grocery brand, will offer more than 1,000 food products, most of them priced under $5. Amazon is launching another private label brand of food products, joining the likes of Costco and Walmart in offering "store brand" groceries at lower prices. The new Amazon Grocery brand is available online now at Amazon and Amazon Fresh, and in Amazon Fresh stores nationwide. A shelf stocked with Amazon Grocery products (Amazon)The company also sells food products through two other brands, Amazon Saver and 365 by Whole Foods Market. RELATED: Amazon to pay $2.5B for tricking customers into Prime memberships, FTC allegesA year ago, Amazon launched Amazon Saver , another private label "no-frills" food brand with most items priced under $5.