Newsweek noted in a report published Thursday that the placement of ICE ads has sparked backlash, especially among AEW’s more progressive audience. The federal agency has long been a point of controversy, particularly amid the Trump administration’s aggressive immigration policies. Critics say the ads clash with the values many fans associate with AEW’s more open and expressive culture. The report noted that AEW does not have control over what ads appear during its broadcasts. AEW President Tony Khan has previously stated that the company supports its wrestlers' right to express personal opinions, including political ones.