Not only is Swift premiering The Official Release Party of a Showgirl film in AMC theaters starting Friday, but brands like Uber, Wendy’s, and Krispy Kreme are getting in on the fun as well. In between listening to all 12 tracks from The Life of a Showgirl on repeat, Swifties will have access to special deals and promotions, including a limited-time pop-up experience in New York City, Los Angeles, and Nashville. First up, fans can get 12% off select orange-colored items on Uber Eats, inspired by the album’s sparkly aesthetic. The pop-up will be open from 11 a.m. to 5 p.m. at each location:New York City: 410 Lafayette St.Los Angeles: 8495 Melrose Ave.Nashville: 1112 Laurel St.Krispy KremeTikTokKrispy Kreme is turning orange for Swift’s Showgirl era. Wendy’sUCG/Universal Images Group/Getty ImagesAfter a successful Wednesday meal, Wendy’s is ditching its doom for a little sparkle by celebrating The Life of a Showgirl.